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商品編號： 9-709-486 出版日期： 2009/02/27 作者姓名： Anand, Bharat N.;Olson, Peter W.;Tripsas, Mary 商品類別： Other 商品規格： 14p 再版日期： 2009/12/09 地域： 產業： Publishing industry 個案年度： 2007 -
商品敘述：
In November 2007, Amazon introduced the Kindle, the first electronic reader with wireless functionality. The case describes the launch of the Kindle and provides information on representative players in the industry (or broader ecosystem) who are likely to be affected, and react: including Penguin (the leading educational publisher), Barnes & Noble (the largest bricks-&-mortar retailer), Apple and Sony (as manufacturers of competing devices), Google (as a major provider of free e-content) and Adobe (as a competitor in creating an e-book standard).
涵蓋領域：
Competitive strategy;Disruptive innovation;Product distribution
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